It’s important to remember to check your breasts for any lumps or abnormalities at least once a month, but it’s so easy to forget to do it. Some people rely on reminder cards hung in the shower, but those can be awkward if you have male roommates or family members who also use your shower, because most of these cards have illustrations of a woman doing a breast exam. And if these cards are not prominently displayed, they can blend into the background, hidden by shampoo bottles, where they certainly won’t do their job properly.But one company has come up with a different idea that will give you a visual and tactile reminder to check your breast health every time you take a bath or shower. Their genius idea involves a bar of soap with a special design that’s pleasantly subtle but also hard to miss.
Photo: YouTube/Campaign India
Hindustan Unilever Limited (HUL) is a soap company based in India that prides itself on its pension for glamor, luxury, and sophistication. But lately, it’s got one more reason to brag, and that’s the new Lux bar of soap designed with a lump on top to remind women to check for lumps and other symptoms of cancer in their breasts and surrounding areas.
Photo: YouTube/Campaign IndiaAside from the lump, the design of this soap is subtle. It’s not pink or frilly. It doesn’t alienate itself from women who don’t like overly feminine products. It doesn’t say anything about cancer or breasts or anything that could get weird if your roommate found it. It’s just a sophisticated piece of soap with a gentle but powerful built-in reminder that promises not to disappear until the very last use.
Photo: YouTube/Campaign India
“The moment of the shower is a quiet, private, and reflective moment,” says Samir Singh, executive vice-president of global skin cleansing at Unilever. “A moment where we want to encourage women to think about beauty holistically and what that entails not just for their appearance but also for their health—by helping them do a quick check for early signs of breast cancer, a disease whose cure is contingent on early detection. That’s the power of a humble bar of soap, the power of creative thinking integrated into a business with purpose.”
Photo: YouTube/Campaign IndiaThe soap is being distributed with a small pamphlet about breast cancer and self breast exams to help raise awareness. We hope this product will soon hit shelves around the world!Check out the video below to learn more about how Lux is trying to change the way we raise awareness for breast cancer and encourage women to check their breasts. This soap design is so cool!Proper BCS greatergood_ctg_abovevideoSource
