{"id":27335,"date":"2021-08-09T14:30:16","date_gmt":"2021-08-09T14:30:16","guid":{"rendered":"https:\/\/news.cancerresearchuk.org\/?p=23406"},"modified":"2024-11-03T15:14:33","modified_gmt":"2024-11-03T15:14:33","slug":"our-sun-safety-messaging-tours-the-uk-with-the-nivea-sun-safety-roadshow","status":"publish","type":"post","link":"https:\/\/ogkologos.com\/en\/our-sun-safety-messaging-tours-the-uk-with-the-nivea-sun-safety-roadshow\/","title":{"rendered":"Our sun safety messaging tours the UK with the NIVEA Sun Safety Roadshow"},"content":{"rendered":"
\"NIVEA<\/div>\n

In 2012, we launched our partnership with NIVEA SUN to raise funds for research into skin cancer and raise awareness of sun safety. This summer, we\u2019re continuing our mission as the NIVEA Sun Safety Roadshow brings our sun safety messaging to parks, beaches and cities nationwide.<\/p>\n

Since our partnership began, NIVEA SUN have raised over \u00a35m for our vital research into skin cancers. Alongside raising funds, one of the partnership\u2019s most crucial objectives is to share sun safety messaging with the UK public. Together, we encourage people to protect themselves from the sun, whether at home or abroad, through effective use of sunscreen, shade and clothing. And we\u2019re thrilled that NIVEA SUN have recently re-affirmed their commitment to this pivotal work by agreeing to renew our partnership until the end of 2024.<\/p>\n

This summer, we\u2019re excited to be taking our sun safety education on tour across the UK. With stops from Devon to Manchester, Cardiff to Glasgow, the NIVEA Sun Safety Roadshow is going into the heart of local communities to deliver relevant and engaging information on staying sun-safe. This nationwide campaign aims to help us all enjoy the summer whilst protecting our skin. A recent YouGov survey commissioned by Cancer Research UK and NIVEA, found that 43% of UK adults surveyed are planning a staycation this year, and that 33% typically don\u2019t do anything to protect themselves from the sun in their garden or outside space.<\/p>\n

Caro Evans, Director of Partnerships, says \u201cAll of us at Cancer Research UK are so excited to see the roadshow out and about, and that NIVEA SUN are continuing to help spread our vital sun safety messaging. Whether you are on a staycation or just heading outside for a walk or a picnic, it\u2019s important to remember the sun isn\u2019t only strong abroad. It can be strong enough in the UK to cause damage too, and we hope that our Sun Safety Roadshow will help to remind people to protect themselves this summer.\u201d<\/p>\n

We\u2019re hugely grateful to NIVEA SUN for their renewal of our partnership and their commitment to helping us spread our health messaging. It\u2019s never been more important that we all remember to enjoy the sun safely, so don\u2019t forget that when the sun is strongest, you need to:<\/p>\n