{"id":26113,"date":"2020-06-26T16:31:39","date_gmt":"2020-06-26T16:31:39","guid":{"rendered":"http:\/\/cmshub.wpengine.com\/?p=317176"},"modified":"2024-11-03T15:16:46","modified_gmt":"2024-11-03T15:16:46","slug":"online-retailer-chastised-for-claiming-their-bra-reduces-risk-of-breast-cancer","status":"publish","type":"post","link":"https:\/\/ogkologos.com\/en\/online-retailer-chastised-for-claiming-their-bra-reduces-risk-of-breast-cancer\/","title":{"rendered":"Online Retailer Chastised for Claiming Their Bra Reduces Risk of Breast Cancer"},"content":{"rendered":"<p><span itemprop=\"articleBody\">We\u2019ve all seen falsely advertised products, but when those products claim to have health benefits that don\u2019t exist or boast fake \u201ccures\u201d for real and serious health issues, it can put the public at risk. Our health is one thing we can\u2019t afford to be lenient about.<\/span><span itemprop=\"articleBody\">Online retailer <a href=\"https:\/\/www.cambridge-news.co.uk\/news\/uk-world-news\/advert-banned-after-claiming-bra-18477026\" rel=\"noopener noreferrer\" target=\"_blank\">Lemongrassrice<\/a>, which sells health and beauty products, recently ran a paid Facebook ad featuring an image of a bra alongside an X-ray image of a breast. Above the image, the company claimed their bra had an ergonomic design, a front closure, and better comfort due to its supportive but \u201cless tight\u201d design. The text below the image, however, went a little too far\u2014it claimed that the advertised bra could \u201creduce the risks of breast cancer.\u201d<\/span><span itemprop=\"articleBody\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-317236\" src=\"https:\/\/blog.thebreastcancersite.greatergood.com\/false-claims\/\" alt width=\"1000\" height=\"523\" class=\"size-full wp-image-317236 lazy\" data-src=\"https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims1.jpg\" data-srcset=\"https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims1.jpg 1000w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims1-600x314.jpg 600w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims1-300x157.jpg 300w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims1-768x402.jpg 768w\" data-sizes=\"(min-width:1600px) 992px, (min-width:1200px) 768px, (min-width:518px) 480px, (min-width:325px) 320px, 300px\"><\/span><span itemprop=\"articleBody\"><a href=\"https:\/\/stock.adobe.com\/images\/fitness-and-yoga-healthy-lifestyle-concept-young-woman-wearing-white-sport-bra-and-pants-with-muscular-body-and-strong-six-pack-abs-female-posing-in-sportswear-sports-clothes-on-gray-background\/277479996?asset_id=277479996\" rel=\"noopener noreferrer\" target=\"_blank\">Photo: Adobe Stock\/Punsa<\/a><\/span><span itemprop=\"articleBody\">There was no information included in the advertisement or on the company\u2019s website about how the bra decreases the risk of breast cancer or creates any other health benefits for buyers.<\/span><span itemprop=\"articleBody\">Luckily, an unnamed health professional specializing in breast health saw the article and realized there was something amiss. That person made the smart decision to report it to the <a href=\"https:\/\/www.cambridge-news.co.uk\/news\/uk-world-news\/advert-banned-after-claiming-bra-18477026\" rel=\"noopener noreferrer\" target=\"_blank\">Advertising Standards Authority<\/a> (ASA), an industry watchdog that polices such matters.<\/span><span itemprop=\"articleBody\">The ASA investigated and found that the advertisement had indeed overstepped the boundaries set in place by the <a href=\"https:\/\/www.cambridge-news.co.uk\/news\/uk-world-news\/advert-banned-after-claiming-bra-18477026\" rel=\"noopener noreferrer\" target=\"_blank\">ASA advertising code<\/a>. There was no evidence that the product in question was capable of reducing the risk of breast cancer or that it was a CE-marked medical device.<\/span><span itemprop=\"articleBody\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-317237\" src=\"https:\/\/blog.thebreastcancersite.greatergood.com\/false-claims\/\" alt width=\"1000\" height=\"523\" class=\"size-full wp-image-317237 lazy\" data-src=\"https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims2.jpg\" data-srcset=\"https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims2.jpg 1000w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims2-600x314.jpg 600w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims2-300x157.jpg 300w, https:\/\/d1dd4ethwnlwo2.cloudfront.net\/wp-content\/uploads\/2020\/06\/FalseClaims2-768x402.jpg 768w\" data-sizes=\"(min-width:1600px) 992px, (min-width:1200px) 768px, (min-width:518px) 480px, (min-width:325px) 320px, 300px\"><\/span><span itemprop=\"articleBody\"><a href=\"https:\/\/stock.adobe.com\/images\/amazed-young-woman-read-unexpected-news-online\/314846369?asset_id=314846369\" rel=\"noopener noreferrer\" target=\"_blank\">Photo: Adobe Stock\/fizkes<\/a><\/span><span itemprop=\"articleBody\">The ASA released a <a href=\"https:\/\/www.cambridge-news.co.uk\/news\/uk-world-news\/advert-banned-after-claiming-bra-18477026\" rel=\"noopener noreferrer\" target=\"_blank\">statement<\/a>, saying, \u201cLemongrassrice did not provide any evidence to show that the bra could reduce the risks of breast cancer. We concluded that the claim \u2018reduce the risks of breast cancer\u2019 had not been substantiated and was misleading.\u201d<\/span><span itemprop=\"articleBody\">The organization banned Lemongrassrice\u2019s ad from running again in its current form. Lemongrassrice has apparently not yet responded to the ASA\u2019s inquiries.<\/span><span itemprop=\"articleBody\">If you see any advertisements that falsely claim health benefits, please don\u2019t hesitate to report them to the proper authorities. These types of advertisements can be very dangerous, particularly for vulnerable populations like the elderly, who may not have good internet literacy skills and may be easily tricked into believing what they read online.<\/span><span itemprop=\"articleBody\"><a class=\"btn btn-block center social-share facebook\" data-service=\"facebook\" href=\"https:\/\/blog.thebreastcancersite.greatergood.com\/false-claims\/#\" title=\"Share on Facebook\">&nbsp;&nbsp;Share on Facebook<\/a><\/span><span itemprop=\"articleBody\"><\/span><a href=\"https:\/\/blog.thebreastcancersite.greatergood.com\/false-claims\/\">Source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all seen falsely advertised products, but when those products claim to have health benefits that don\u2019t exist or boast fake \u201ccures\u201d for real and serious health issues, it can put the public at risk. Our health is one thing we can\u2019t afford to be lenient about.Online retailer Lemongrassrice, which sells health and beauty products, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[5137],"tags":[],"class_list":["post-26113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world-news"],"_links":{"self":[{"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/posts\/26113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/comments?post=26113"}],"version-history":[{"count":1,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/posts\/26113\/revisions"}],"predecessor-version":[{"id":44253,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/posts\/26113\/revisions\/44253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/media\/26114"}],"wp:attachment":[{"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/media?parent=26113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/categories?post=26113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ogkologos.com\/en\/wp-json\/wp\/v2\/tags?post=26113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}